Jessi is an experienced creative leader who blends brand strategy with marketing tactics for organizations looking to impact communities.

She combines executive leadership with an entrepreneur’s spirit to build successful processes and empowered teams that deliver results.

ASSOCIATE VICE PRESIDENT, CAMPAIGN DEVELOPMENT
3 Enrollment Marketing | February 2022 – Present

Cross-team Leadership: directs a growing international team of over 30 team members spanning 4 areas, plus contracted partners that work to deliver 150+ multi-channel campaigns for more than 40 clients annually.

Creative Strategy & Product Engineering: leads the product engineering team to create the content strategy and processes required for successful campaign development and delivery at scale.

Campaign Delivery: leads cross-team collaboration and fosters an innovative environment allowing the campaign development team to push creative boundaries while ensuring multi-channel campaigns are in market within 40 days.

Client Support: supports campaign delivery managers during key meetings, serving as a subject matter expert to guide collaborative dialogue and workshops with clients.

Talent Development and Empowerment: prioritizes and nurtures the growth and empowerment of young managers who are transitioning into new roles. 

ASSOCIATE VICE PRESIDENT, DESIGN/ UX STRATEGY
3 Enrollment Marketing |  January 2022 – January 2023

Strategic Campaign Development: developed the creative strategy for the conversion apply and awareness campaigns that led to 80% of clients meeting or exceeding their enrollment goals in 2022/23.

Creative Operations and Process Management: in her first 120 days, she prioritized building on-boarding processes, creating training documentation, and leading a hiring push that tripled the size of 3E’s design team. These efforts laid a solid foundation for the team’s success throughout 2022.

Business Operations: managed vendor relationships, negotiated key platform contract renewals, and achieved significant cost savings; contributing to the overall financial health and operational efficiency of the division.

Team Development: initiated and led the first-ever division-wide goal setting workshop, bringing empower the young team members to reflect, identify areas for growth, and foster collaboration through goal setting in small group breakouts.

CEO, CREATIVE DIRECTOR
P&P Creative | 2010 – 2021

Brand and Communication Strategy: led teams to develop comphrensive brands by blending strategic initiatives with captivating design and messaging, resulting in powerful communication materials spanning print and digital for more than 200 clients.

Business Operations: demonstrated leadership in optimizing business operations, implementing streamlined processes, resource allocation strategies, and strategic consulting partnerships to drive overall growth, profitability, and client satisfaction.

Business Development: positioned P&P Creative as a trusted branding agency in eastern Kentucky through speaking engagements, workshops, and industry networking. In 2021, she negotiated the transition of her team to startup 3 Enrollment Marketing, where she joined as the AVP, Design/UX Strategy.