Advocacy NonProfitKY SHAPE
Coaching the Commonwealth.
What We Delivered
Shaping Up for Change.
KY SHAPE is a professional advocacy group of P.E. and health teachers whose work is crucial to the lifelong health of Kentucky students. They wanted a new logo to match their new name, and a fresh, streamlined brand message.
The problem
Ready to Move
After having trouble talking about themselves in a unified manner, KY SHAPE needed a new way to show who they are and how important their work is. Then, their members could confidently ask their administrators and supervisors for resources, professional development, classroom supplies, equipment and more.
The inspiration
Energizing the Group
P&P put together a thorough analysis of KY SHAPE’s audience and belief system. Their primary focus can be distilled to a few simple statements, the most compelling being, “We believe how kids feel about themselves is important,” and “Healthy students learn better.” Identifying these beliefs led us to the core of the organization.
The STRATEGY & TACTICS
Jump, Jive and Thrive
KY SHAPE has a LOT of energy. Imagine Zoom calls with mandatory stretch breaks and at least one participant finishing up a run. To capture their on-the-go attitude, we created a playful, bubbly type mark, accentuated by bright, colorful forms that represent the four parts of the organization.
And then — as if by magic — these smaller shapes came together to complete a whole person.
“P&P is easy to work with while always being professional and efficient. The team was able to guide and direct us each and every step of the way, which made it so easy for us.”
Jamie SparkS
Executive Director, KY SHAPE
We delivered
- Brand Development
- Logo & Identity
- Brand Style Guides
- Strategy & Research
- Research & Discovery
- Audience Personas
- Content Strategy
- Content Strategy & Copywriting
- Positioning Statement
- Brand Promise
- Storytelling
- Key Messages
- Personality & Tone
- Audience Insights
- Communication & Design
- Social Media Assets
