Community DevelopmentManchester Downtown Proud
Loving Our Hometown.
What We Delivered
Pride & Preservation
The cross-community organization Manchester Downtown Proud wanted to excite and inspire their people. They came to P&P seeking a way to instill pride within their community while staying true to themselves.
The problem
Come Together
The group of town politicians, historians and healthcare professionals acknowledged they did not have a rally cry. Each person was deeply proud of their individual Manchester experience, but those experiences were not seen as connected. That needed to change.
The inspiration
Seeing the Forest and the Trees
With unifying tenets in mind, P&P created a word mark and anchoring language to bring their vision together. The cornerstone statements provide consistent language the group can use when talking about themselves and their community to others. The mark envisions pride in past, present and future.
Strategy & Tactics
Looking Forward to the Past
The city’s identity is tied to sights and stories, like its historic salt works, famous feuds and notable trails, just to name a few. Because of this, P&P found inspiration in the everlasting backdrop of Manchester – the beautiful Appalachian mountains. These rich hues breathe familiar life and legacy into the word mark.
“P&P Creative was delightful to work with on our branding project for Manchester. Their thoughtful, creative process helped us think outside the box. P&P took the time and dug deep to get to know our community.”
Amy Dunzweiler
