Be the Village
Crafting clarity and community
What We Delivered
Empower a mission
Stephanie and Brad Roberts formed Be the Village, a non-profit organization that mobilizes and empowers folks to be a refuge for foster and adoptive families.
Be the Village packs duffel bags filled with essentials for local children and teens entering foster care. By offering trauma-informed training and support groups, they create a caring community so people whose lives are touched by foster care can feel confident and prepared.
The problem
Discovering confidence
With their vision in motion, Be the Village needed to solidify its brand so that organizers could confidently seek financial support to carry on its mission of being a family for foster families.
Inspiration
Embracing support
It takes a village to raise a child. P&P was inspired by the way Be The Village embraces families with the love and support that they need while the families pour so much of themselves into foster kids.
Strategy and Tactics
Forging urgency, driving action
The main goal for P&P was to develop clear, compelling language that would rally churches to take action. The urgent nature of meeting the needs of foster families required an equally urgent message.
Everyone needs family.
Everyone can do something.
P&P was direct in building this message, eliminating space for confusion or debate.
The visual elements show the organization encircling the foster families with love and support.
Three circles represent the three primary ways they work: resource center, training and community. With faith as a cornerstone value of the organization, the three circles also represent the trinity.
We approached P&P for help with our visual brand and message – they heard, valued and empowered us. The intentionality P&P put into the process made us understand that our investment was in more than just a physical product, it was an overall brand clarity for our organization.
STEPHANIE ROBERTS
FOUNDER, BE THE VILLAGE
