Russell County Public Library
Planting Stories
What We Delivered
Great Expectations
Russell County Public Library was about to welcome a long-awaited new library building. The change meant more space, programs and events for the community.
The Problem
Oh, The Places You’ll Go!
The library’s current website did not reflect the updated, lively vibe that filled the new building. With expanded programming and possibilities, they also needed more capabilities to meet their needs.
The Inspiration
Shape By Shape
P&P drew design inspiration from the colors and shapes used throughout the interior of the new building.
Strategy and Tactics
The Life-Changing Magic of Tidying Up
RCPL partnered with P&P to bring that color and life onto the screen, balancing the vibrancy against a clean, white background that helps users easily navigate the site.
P&P carried their existing brand throughout the site and added new features like recommended book lists.
A mega menu allowed the library to better categorize their services and offerings so they were clear to visitors.
“Our library needed a new website with a fresh look that maintained our current brand. P&P listened and heard us. We felt understood and excited, and appreciated the regular communication at all steps along the way.”
LINDSEY WESTERFIELD
RUSSELL COUNTY PUBLIC LIBRARY DIRECTOR
