EducationMadison County Schools
Fueled By Fire
What We Delivered
Passion Ablaze
Administrators, teachers and staff members at Madison County Schools are passionate and unified by a common motivation — the success of each student. The MCS tag, On Fire For Their Future, is a theme that can be found in lesson plans and extra-curricular programming at each of the district’s 12 schools.
the problem
Embers of Ideas
They wanted to communicate this theme past the school walls to the public, especially to parents and caregivers. When it came time to distribute their latest district-wide strategic plan, MCS administration asked P&P for help rendering their motivation — their fire — in a print document to be shared with the community at large.
Inspiration
Transmitting a Glow
P&P went to work creating a bold reflection of their tagline. The strategic plan outlines three overarching goals that MCS hopes to instill in its students for the year to come: learning skills to lead, developing and speaking with a unique voice and exploring academic curiosity. These tenants are joined with bright, student-centered photography and strong headlines to carry that MCS passion through all parts of the piece.
Strategy
Fanning the Flames
Along with the strategic plan, P&P designed a separate document detailing the qualities and expectations of soon-to-be graduates. The profile of a graduate handout is shared with teachers, students, parents and caregivers, and serves as a motivational tool that encourages students to be on fire for their own futures.
“Working with P&P feels too good to be true, but it absolutely is not. Everyone on the team is professional, easy to work with, and they make the process fun. We would not hesitate to work with P&P again.”
ERIN STEWART
PUBLIC INFORMATION OFFICER,
MADISON COUNTY SCHOOLS
